I was chatting with a Facebook Page administrator (for a Page I follow but do not contribute to) about cleaning up their Facebook Page and general advice on things their Page mentioned in the last year that they haven’t followed up on or provided closure on specific projects that went on during 2025.
One of the things we discussed, were the Pages that their Page was “Endorsing”.
The image above is a screenshot of my own Page, Daily Racquetball. This shows that my Page is “endorsing” or “Following” 121 accounts. All of those accounts are specific to Racquetball organizations, manufacturers, pro players, or facility providers. i.e. they are appropriate follows for my Page about Racquetball to follow. You can jump directly to my Following list, here:
https://www.facebook.com/DailyRacquetball/following
One of the concerns that small or new Facebook Page administrators/owners may find, is that they have slipped into their Page management, and then Followed something that they might want more information from in their personal life. A cologne, a car insurance company, something that has absolutely nothing to do with their Page’s niche and nothing to do with their Page’s agenda.
Definitely consider carefully who you are Following from your Page, as it is a quick way to link up to Pages that your Followers may find interesting and explore, or they may judge you on and not Follow you.
Consider managing your Facebook Page like a website. At least once a year, review your outbound links and remove the ones that are no longer relevant because the referred material has moved, the company has shutdown, etc.
These recommendations should also guide what the Page shares that was not created by the Page. (For example, USA Racquetball should share broadcast matches by the IRF when USAR national team members are playing. State organizations should share USAR broadcast matches when players from their state are featured.)
So, there are a few different recommendations here.
International organizations
These should Follow the multi-sport organizations that they participate in. i.e. The IRF should Follow The World Games, the PanAm Games, the Bolivarian Games, etc.
They should Follow member countries Pages. i.e. The IRF should Follow USA Racquetball, Federación Mexicana de Raquetbol, etc.
They should Follow their sponsor partners Pages. i.e. The IRF should Follow Gearbox Racquetball, ProKennex, and Splathead.
They should not Follow (and currently do not Follow) manufacturers of foodstuffs, political parties, celebrities outside the sport, etc.
Should the IRF Follow the Pro Tours (IRT & LPRT)? Perhaps. I wouldn’t object to these endorsements and their players do show up in IRF events.
National organizations
These should Follow the international organization they belong to, i.e. USA Racquetball should Follow the IRF.
They should Follow active state organization Pages, like the Texas Racquetball Association (except that the TXRA has not posted anything in 9 months).
They might Follow fellow country Pages, i.e. USA Racquetball following Racquetball Canada would be a decent endorsement that would not detract from their message.
They should Follow their sponsor partners Pages. i.e. USA Racquetball should Follow everyone on their Partners list, which they should also bring up to date.
They should Follow the players on their National Team. USA Racquetball should have been Following Rocky Carson & Rhonda Rajsich and should now be Following the current members of the national team.
USA Racquetball should not Follow (and currently do not Follow) manufacturers of foodstuffs, political parties, celebrities outside the sport, etc.
Should USA Racquetball Follow the Pro Tours (IRT & LPRT)? Perhaps. I wouldn’t object to these endorsements and their players do show up in USA Racquetball events.
State Organizations
These should Follow the national organization they belong to, i.e. Racquetball Ontario should Follow Racquetball Canada.
Should these from the IRF or the multi-sport organizations? I don’t know that it would be a particularly useful Endorsement, but it would not bring down the reputation of the state organization to be Following those Pages.
State Organizations should Follow their neighboring state organizations, i.e. Florida should Follow Georgia and Alabama. Texas should follow New Mexico, Oklahoma, Arkansas and Louisiana.
State Organizations should Follow their local coaches or children’s educational training programs. i.e. Minnesota Racquetball should follow Windom Junior Racquetball.
State Organizations should Follow monetary partners, aka sponsors. Again, match up what is shown on your website with the Followers list. Give that sponsor the tiniest bit of love by Following them with the organization’s Page.
State Organizations should consider Following health facilities that allow them to host racquetball leagues, clinics, tournaments and other racquetball events. It would not dilute their racquetball agenda to include this type of Endorsement.
Should a state organization Follow the Pro Tours (IRT & LPRT)? Perhaps. I wouldn’t object to these endorsements and if their local players do play the tours, then it becomes more appropriate. If there are zero pro tour stops in that state and no players from that state travel to tour events, it loses its immediacy or believability. For example, if I were running a Page for Hawaii Racquetball (non-existent at the time of this writing), I would not Endorse or Follow the Pro Tours until there was going to be a Pro Tour event within the state of Hawaii.
State organizations should not Follow manufacturers of foodstuffs, political parties, celebrities outside the sport, etc. that aren’t directly monetarily involved in that organization.
City/County/Partial-State Pages
How far up the chain should a city/county/partial-state page Follow up the chain? To the state level at least and to the national level is recommended. Not much further is needed unless your local Page uses IRF rules and then it would be appropriate to Follow the IRF.
C/C/PS Pages should Follow similarly local Pages in their state/province. Racquetball Dallas should consider Following the Alamo City Racquetball Association.
C/C/PS Pages should Follow monetary partners and local coaches, the same guidance as at the State level.
Should a C/C/PS Page Follow the Pro Tours (IRT & LPRT)? Perhaps. I wouldn’t object to these endorsements and if their local players do play the tours, then it becomes more appropriate. If there are zero pro tour stops in that region and no players from that region travel to tour events, it loses its immediacy or believability. For example, I would Follow the LPRT and IRT if I were in charge of a San Antonio Page, like the Alamo City Racquetball Page.
C/C/PS Pages should not Follow manufacturers of foodstuffs, political parties, celebrities outside the sport, etc. that aren’t directly monetarily involved in that organization.
Events
Local events, even Pages for pro tour stops, should only Follow their Sponsors and if associated with a tour, that Tour.
No other endorsements should be provided by Following other Pages.
Pro Tours
Pro Tours are generally playing by their own in-game rules, so Following a country or international Page is only a courtesy, not truly essential.
Pro Tours should Follow their sponsors.
Pro Tours should Follow their players.
Pro Tours should not Follow manufacturers of foodstuffs, political parties, celebrities outside the sport, etc. that aren’t directly monetarily involved in that organization.
Manufacturers
Manufacturers should Follow organizations and players that they support or sponsor monetarily.
Manufacturers should not Follow manufacturers of foodstuffs, political parties, celebrities outside the sport, etc. that aren’t directly monetarily involved in that organization.
Special Interest Pages
If a special interest Page is going to focus on Racquetball, their Follows should be carefully pruned to Sponsors of their own and the specific racquetball organizations that they support. This group is the most likely to be used by a one-person team that can slip up as provided in the example at the start of the article.
As you can see, the article went on way too long with the same general advice. Review your Follows, prune those inappropriate (or dead) links, and do so on a regular basis.
What do you find critical that I missed? Is there another rule you would add for Endorsements that I didn’t cover or that my advice wasn’t specific enough to cover well?
Give me some feedback on Facebook and I will add that below in a separate section.
